About the Program
In a fiercely competitive environment, it is crucial to have a carefully devised client growth plan and effectively manage your key relationships. A sound strategy is vital for achieving the desired contributions to both the top and bottom lines.
This hands-on course provides the essential knowledge required to identify and prioritize the right clients for investment of time and resources. It focuses on discovering effective strategies for acquiring new business while also safeguarding and expanding existing relationships. Participants will learn how to create a detailed implementation action plan, ensuring that everyone involved in the client account is aligned and ready to execute it.
Participants will learn to evaluate relationships and influencers within the client, as well as how to create strategic and tactical account plans to manage and expand a business portfolio.
Program Owner
Jonathan Cooper-Bagnall

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